# [Ian Cappelletti](https://iancappelletti.com)
Boston SEO Consultant

## Technical SEO, AI Search, Local SEO, PPC/Remarketing, FED, Digital Analytics

**Located in the Greater Boston Area**

[Bluesky](https://bsky.app/profile/ian-tech-seo.bsky.social) · [LinkedIn](https://www.linkedin.com/in/ian-cappelletti/) · [GitHub](https://github.com/iancappelletti)

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### Contact Me

> To get in touch, use the contact form at [iancappelletti.com](https://iancappelletti.com).

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### Portfolio / Letters

- [Portfolio (with Resume)](https://bit.ly/3vuIvgi)
- Recommendation Letters *(available on request)*

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### Tools I Developed

- [CloudFlare AI Metrics Report Export](https://github.com/iancappelletti/cloudflare-ai-metrics-report-export)
- [YouTube Watch Tracker](https://github.com/iancappelletti/YouTube-Watch-Tracker)
- [Broken Link Scanner](https://github.com/iancappelletti/broken_link_scanner)

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### About

Ian Cappelletti — that's me! — is a senior digital marketing manager with 12+ years of experience managing campaigns and technical optimization projects across a wide range of verticals. Residing in the Greater Boston Area, I live and breathe digital marketing.

My areas of expertise include organic search, content marketing, digital analytics (with an emphasis on conversion tracking), and paid search. For organic search, my primary focuses lie in technical SEO (site architecture, crawl budget optimization, site performance), local SEO (Google Business Profiles), and ecommerce SEO (Google Shopping, Merchant Center).

I am very much a technical marketer with proficiency in website strategy, marketing automation, and front-end development within the enterprise software and technology industries. I possess a unique combination of skill sets complemented by a strong understanding of the commercial drivers of marketing initiatives and the ability to translate insights into actionable business strategies.

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### Skills

- Advanced experience with CMSs: Optimizely, Sitecore, Drupal, AEM, WordPress, Shopify, MediaWiki, Craft CMS
- Mastery-level experience with structured data, entity-based SEO, Google Knowledge Graph
- Advanced experience writing in front-end web languages: CSS, HTML5, JavaScript (React)
- Advanced experience building and monitoring complex multinational Google Ads campaigns and Google Business Profiles brand accounts with hundreds of locations
- 11+ years experience with Google Analytics (including GA4); 8 years with Google Tag Manager; 5 years with Adobe Analytics
- Power user of SQL / SQL-derived syntaxes, Python, R

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- Conducting SEO experiments such as the video watch page test based on the [Rime of the Ancient Mariner](/rime-mariner-video) (now in pirate-speak!) and the indexability of Grokipedia articles like [Criticism of Tesla, Inc.](https://grokipedia.com/page/Criticism_of_Tesla%2C_Inc.)

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### Brands I've Optimized

| Brand | Link |
|---|---|
| Verizon | [verizon.com](https://www.verizon.com) |
| Verisk | [verisk.com](https://verisk.com) |
| Jensen Hughes | [jensenhughes.com](https://www.jensenhughes.com) |
| Microsoft | [microsoft.com](https://www.microsoft.com) |

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