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About
Ian Cappelletti - that's me! - is a senior digital marketing manager with 14+ years of experience managing campaigns, enterprise websites, and technical optimization projects across a wide range of verticals. Residing in the Greater Boston Area, I live and breathe digital marketing.
My areas of expertise include organic search, content marketing, digital analytics (with an emphasis on conversion tracking), and paid search. For organic search, my primary focuses lie in technical SEO/AI search (site architecture, bot crawling and extraction management, site performance), local SEO (Google Business Profiles), and ecommerce optimization including agentic commerce protocols.
I am very much a technical marketer with proficiency in website strategy, marketing automation, and front-end development within the enterprise software and technology industries. I possess a unique combination of skill sets complemented by a strong understanding of the commercial drivers of marketing initiatives and the ability to translate insights into actionable business strategies.
Skills
- Advanced experience with CMSs: Optimizely, Sitecore, Drupal, AEM, WordPress, Shopify, MediaWiki, Craft CMS
- Mastery-level experience with structured data, entity-based SEO, Google Knowledge Graph
- Advanced experience writing in front-end web languages: CSS, HTML5, JavaScript (React)
- Advanced experience building and monitoring complex multinational Google Ads campaigns and Google Business Profiles brand accounts with hundreds of locations
- 11+ years experience with Google Analytics (including GA4); 8 years with Google Tag Manager; 5 years with Adobe Analytics
- Power user of SQL / SQL-derived syntaxes, Python, R
- Conducting SEO experiments such as the video watch page test based on the Rime of the Ancient Mariner (now in pirate-speak!) and the indexability of Grokipedia articles like Criticism of Tesla, Inc.
Verizon
Verisk
Jensen Hughes
Microsoft