Located in the Greater Boston Area
Portfolio / Letters
Ian Cappelletti - that's me - is a senior digital marketing manager with 11+ years of experience managing campaigns and intensive optimization projects across a wide range of verticals. Residing in the Greater Boston Area, I live and breathe digital marketing.
My areas of expertise include organic search, content marketing, digital analytics (with an emphasis on conversion tracking), and paid search. For organic search, my primary focuses lie in technical SEO (site architecture, crawl budget optimization, site performance), local SEO (Google Business Profiles), and ecommerce SEO (Google Shopping, Merchant Center).
I am very much a technical marketer with proficiency in website strategy, marketing automation, and front-end development within the enterprise software and technology industries. I possess a unique combination of skill sets complemented by a strong understanding of the commercial drivers of marketing initiatives and the ability to translate insights into actionable business strategies.
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